A letter meant for Conservative MPs detailing a new strategy to secure votes from immigrant communities was accidentally delivered to the wrong person this week, revealing the Conservative Party’s future advertising plans.
The letter was asking Members of Parliament to help raise $200,000 to fund the Conservative Ethnic Paid Media Strategy, but was accidentally delivered to a New Democratic MP.
On Friday, opposition MPs were demanding Minister Kenney’s resignation in the House of Commons. Because the letter, which promoted one party’s interests, was printed on Minister Kenney’s official letterhead, it is considered in violation of rules that don’t allow the use of government offices for reasons that promote one party’s interests.
The letter was written by the director of multicultural affairs for Minster Kenney, who then resigned.
Asian-Canadians make up as much as half of the voters in large Canadian cities like Toronto, and that’s who the Conservatives wanted to appeal to, because “they live where we need to win,” said the letter. All in all, they had planned on spending over $300,000 on advertising on ethnic television stations across Canada through the month of March.
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